K - Kellogg Company Stock Performance

All calculations assume all dividends are reinvested to purchase additional shares. Taxes and commissions are not factored into calculations. Data is property of 1stock1 and written permission must be granted before redistributing any data (in part or in whole).

Amount Invested	Date	# of Shares Purchased	# of Shares on 12-31-06	Stock Price on 12-31-06	Total Value on 12-31-06
$5,000	1-2-1976	235.2941	5547.0818	$50.06	$277,686.91
$5,000	1-2-1981	246.9136	4394.1598	$50.06	$219,971.64
$5,000	1-2-1986	72.4638	988.3603	$50.06	$49,477.32
$5,000	1-2-1991	66.6667	401.3459	$50.06	$20,091.38
$5,000	1-2-1996	63.5930	171.3903	$50.06	$8,579.83
$5,000	1-2-2001	190.0238	224.2118	$50.06	$11,224.04
$5,000	1-3-2005	112.7142	118.1707	$50.06	$5,915.63

As you can see from the chart, you could have earned a very healthy return by investing in Kellogg Company (K) at the beginning of 2001. However, if you had invested in 1996, you would have significantly less value than if you had waited until 2001. Of course, it is very easy to look back and see what happened, but if you were to track the dividend yield of Kellogg Company (K) it was nearly double in 2001 what it was in 1996. If the dividend yield of a stock is high, it is often an indicator of an undervalued stock. Basically this is the foundation of the Dogs of the Dow Theory.